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New LinkedIn Features University Students Should Know About

10.08.24

If you’re not already using LinkedIn, you should be. The platform is a great tool for keeping in touch with the people you meet, starting your job (or internship) search, and finding out about the kind of opportunities you may like to pursue after graduation. Even better, LinkedIn is now using AI. This is improving its job search capabilities, making it easier to apply for jobs, and helping users learn the skills they need to improve their career prospects. In particular, there are a few features to be aware of.

1. Automated Profiles

The first thing you need to do when you sign up for LinkedIn is create a profile. There are a large number of sections on your profile, each of which you’ll need to complete to make you look attractive to employers. A fast way to do this is to use LinkedIn AI to populate the fields based on the content on your resume. All users can take advantage of this feature — you don’t need to have a Premium membership.

2. Conversational Job Searching

When you’re just starting out with your job search, you may be unsure of what keywords to use. This may mean you miss out on jobs that could have been perfect for you just because you didn’t know how to find them. Premium members can now use conversational sentences to describe the kind of position they’re looking for, which should help you receive more relevant results.

3. Job Post Summaries

When LinkedIn presents you with a list of jobs that meet your search requirements, you still need to read through the descriptions (which are often wordy). To speed up the process, LinkedIn allows Premium users to take advantage of generative AI to summarize job posts. This will enable you to quickly assess whether you meet the requirements and whether you’d be interested in applying.

4. Cover Letter Drafts

Reduce the time it takes to apply to a job by using generative AI to draft your cover letters. Although you shouldn’t submit exactly what LinkedIn creates for you, it’s a good starting point. Rewrite the cover letter in your voice and add anything the AI missed. You should find this speeds up the time it takes you to apply for jobs considerably.

5. Resume Feedback

Another thing you need to do for every position you apply for is adapt your resume. Although many of the things you’ll need to change are just small details, this may take up a large amount of your time — and there’s always the risk you’ll make a mistake if you’re applying for several jobs at once. LinkedIn provides support with this for Premium members by offering resume feedback based on the description of the job you’re applying for. The LinkedIn AI assistant will adapt your resume for you, such as by picking particular skills to include or highlighting certain work or volunteering experience.

6. Responses to Career Questions

A great feature of LinkedIn for a while has been LinkedIn Learning. Premium users are now able to chat with AI instructors who are based on real career development experts. Ask these AI instructors any career questions you have to receive an instant response.

Another way to start preparing for life after university is to learn to live independently. For Brock University off-campus housing, look no further than Parkway Lofts. Choose between a studio, two-bedroom, and four-bedroom apartment — all come with quartz countertops in the kitchen, premium finishes, and complimentary Wi-Fi. Join the waitlist for your preferred floor plan.


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